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← MARKETCARE·PROTOCOLS·A SKIN LUMP OR CHANGE
✦ PROTOCOL · NO 07

A skin lump or change,
two ways.

New, growing, or different. The mole that’s evolved, the bump that won’t resolve, the spot you keep checking in the mirror. On the left, the dermatology workup: exam, dermoscopy, biopsy, excision. On the right, the skin-health and surveillance protocol that takes over once cancer is ruled out.

Dermatoscope on shoulderTotal-body photography rigPunch biopsy kit on trayMohs microscope and slides
1 IN 5 · SKIN CANCER LIFETIME
2 TRACKS · 10 STEPS
UPDATED MAY 2026
TRACK · A · conventional

Conventional medicine

Every new, growing, or changing skin lesion gets examined, photographed, and biopsied if suspicious. Skin cancer outcomes are excellent when caught early — the bottleneck is showing up.

TRACK · B · skin-health

Skin-health / monitoring

Once cancer is ruled out, the skin is an organ that responds to UV, sleep, gut health, and inflammation. The holistic track is prevention, surveillance discipline, and supporting healing — NOT replacing biopsy of a suspicious lesion.

Week 0
Primary care or teleder visit

Initial exam. Photograph the lesion with a ruler. Triage: clearly benign (skip), needs in-person derm, or urgent referral.

$80–$220 PCP · $39–$95 tele · Family MD · teledermatology
Day 0
CLEAR CANCER FIRST

Any lesion meeting ABCDE (Asymmetry, Border, Color, Diameter >6mm, Evolving) gets evaluated. This page is for cleared, stable lesions and prevention — not replacement of biopsy.

$39–$420 visit · Dermatologist or PCP · non-negotiable
Week 1–3
Dermatology consult + dermoscopy

Full-body skin exam if first-time. Dermoscopy of the lesion. Mole map / digital photography for high-risk patients (≥50 nevi, family history, prior melanoma).

$180–$420 first visit · Board-certified dermatologist
Week 1
Photo baseline + skin map

Photograph every “watch” lesion with a coin or ruler for scale. Date-stamped folder. Repeat every 1–3 months. Diff against baseline.

$0 · You · phone camera · ruler
Week 2–4
Skin biopsy

Shave (raised lesions), punch (full-thickness sample), or excisional (whole lesion + margin). Pathology in 5–10 days.

$140–$420 shave / punch · $320–$680 excisional · Dermatologist · in-office
Week 1–8
Sun protection + repair

Broad-spectrum SPF 30+ daily, reapplied. Wide-brim hat, UPF clothing for outdoor work. Topical retinoid 3–7x / wk (reduces actinic damage, AK progression).

$15–$60 / mo sunscreen + retinoid · Self-directed · Dr. Whitney Bowe / Shereene Idriss
Month 1–3
Definitive treatment

BCC / SCC: standard excision or Mohs (face / high-risk sites). Melanoma: wide local excision ± sentinel lymph node biopsy by stage. Benign lumps: excise if symptomatic.

$220–$680 standard excision · $1,400–$3,800 Mohs · Dermatology · Mohs surgeon · surgical oncology
Month 2+
Gut-skin + inflammation diet

Reduce ultra-processed food, vegetable-oil-heavy diet. Increase fatty fish (omega-3), polyphenols, vitamin D. Hydration. Sleep 7–9 hr. Stress: any wound-healing chronic stressor.

$0 · Dr. Mark Hyman · Whitney Bowe
Year 1+
Surveillance

Skin exam frequency: every 12 mo (no history), every 3–6 mo (post-melanoma, high-risk). New / changing lesions get photographed and re-biopsied as needed.

$180–$420 / visit · Dermatology · every 3–12 months
Ongoing
Quarterly self-exam + annual derm

Self-exam quarterly with photos. Annual full-body derm screen (free at many derm practices). ABCDE check on every new lesion >6mm.

$180–$420 / visit · You + dermatologist
✦ THE SKIN-HEALTH SOURCES

Who built
track B.

All four sources here are dermatologists or MDs. Track B is not a replacement for biopsy — it’s for prevention, surveillance, and supporting healing.

Dr. Whitney Bowe
1.4M FOLLOWERS
Dr. Whitney Bowe
drwhitneybowe

Gut-skin axis. "Skin cycling" routine: retinoid → exfoliant → recovery nights. Anti-inflammatory diet.

IG · podcast · booksVIEW →
Dr. Shereene Idriss
1.1M FOLLOWERS
Dr. Shereene Idriss
PillowtalkDerm

Evidence-graded skincare. SPF + retinoid are the only two with strong cancer-prevention data.

IG · YouTubeVIEW →
Dr. Mark Hyman
3.4M FOLLOWERS
Dr. Mark Hyman
@drmarkhyman

Skin reflects systemic inflammation. Sugar, ultra-processed food, vegetable oils → skin flares.

Podcast · booksVIEW →
Dr. Sandra Lee
7.5M FOLLOWERS
Dr. Sandra Lee
Dr Pimple Popper

Public-facing derm education. "If it changes, biopsy it" — demystifies cysts, lipomas, and what looks scary.

YouTube · TVVIEW →
CONVENTIONAL MEDICINE · SOURCES
  • AAD Clinical Practice GuidelinesSpecialty body
  • JAMA Derm · Mohs vs excisionMeta-analysis
  • NCCN Cutaneous MelanomaGuidelines
SKIN-HEALTH / MONITORING · SOURCES
  • Dr. Whitney Bowe · The Beauty of Dirty SkinDermatologist
  • Dr. Shereene Idriss · PillowtalkDermDermatologist
  • Dr. Mark Hyman · functional medicineMD · author
  • JAAD · Topical retinoid + SCC preventionRCT