LIVE · 497 PROCEDURES · 115 CLINICS
OUR STORY

We were tired of
not knowing
what anything cost.

MarketCare is an independent price-transparency service for Austin. We call clinics ourselves, get real cash prices, and publish them. No hospital ads. No insurer partnerships. No data sold.

Jake McDonald
CO-FOUNDER
MarketCare · Austin
LETTER № 01
Why MarketCare exists
AUSTIN · 04.2026

Hi,

I’m Jake. In 2022 my mom got a bill for $6,840 after a 17-minute outpatient procedure she’d been told would be “mostly covered.” It wasn’t. We spent four months fighting it.

The worst part wasn’t the money. It was finding out, afterward, that a clinic two miles away charged $1,195 flat, all-in, for the exact same thing. Same CPT code. Same specialists. Same outcome.

That price existed. Nobody told us. There was no place to look it up.

So my co-founder Ben and I started calling clinics. By hand. One at a time. We built a spreadsheet. The spreadsheet became MarketCare.

Today we publish verified cash prices for 497 procedures across 115 Austin providers. We call every clinic ourselves. We record the quote reference, the agent name, the date. We re-verify quarterly. When a clinic changes its price, we update within 72 hours.

We do not take money from hospitals. We do not take money from insurers. We do not sell your data. A small subscription from patients and a modest listing fee from clinics pays for the team.

If you find a better price than what we’ve published, tell us. We’ll call the clinic today and fix it by tomorrow.

Thanks for trusting us.

Jake McDonald
CO-FOUNDER, MARKETCARE · AUSTIN, TX
497
PROCEDURES TRACKED
Across 16 medical categories
115
PROVIDERS LISTED
Independent clinics in Austin
$18.2M
EST. SAVINGS TO DATE
vs. hospital benchmarks
9,481
QUOTES VERIFIED
Since Jan 2024 · by phone
CHAPTER 02 · HOW WE GOT HERE

From one bad bill to 9,481 verified quotes.

2022
The bill

$6,840 bill for a 17-min procedure. Jake starts calling clinics.

2023
The spreadsheet

Jake + Ben publish 40 prices. 2,100 Austinites find them in 6 weeks.

2024
MarketCare

Incorporate. Hire first 3 agents. 180 procedures live.

2025
Provider index

115 clinics covered. 497 procedures. $18M est. savings.

2026
What’s next

Quarterly re-verify for every listing. Open API for researchers.

CHAPTER 03 · HOW WE VERIFY

Every price passes through five steps.

We don't scrape. We don't estimate. We don't let clinics publish their own numbers. An agent calls, documents, confirms, and re-verifies — on a cadence.

  1. 01
    We identify the procedure

    Every listing starts with a real CPT code and a plain-English name. We cross-reference AMA definitions so a "colonoscopy" here means the same thing it does at your clinic.

  2. 02
    We call the clinic

    A MarketCare agent phones the front desk as a cash-pay patient. We ask for the all-in price: procedure, anesthesia, pathology, facility. We record a quote reference.

  3. 03
    We document the quote

    Agent initials, clinic phone, date, and the exact quote go into our ledger. The clinic gets a copy by email for confirmation.

  4. 04
    We publish — with receipts

    Only quotes confirmed by the clinic go live on the site. Every price you see links to its verified quote record.

SAMPLE · VERIFIED QUOTE
Barton Creek Direct Care
MC-2026-0417-A
ProcedureUpper Endoscopy (EGD) · CPT 43235
Quoted cash price$1,250
Hospital benchmark$4,200
AgentMK
Call dateApr 17, 2026
Duration6 min 12 sec
Next re-verifyJun 16, 2026
Confirmed by email Apr 17, 2026 · Ashley Torres, Front Desk
*** VERIFIED · NOT ESTIMATED ***

Every one of our 9,481 quotes has a record like this one. Ask us for any reference number and we'll show you the call log.

CHAPTER 04 · INDEPENDENCE

We answer to patients. Nobody else.

No money from hospitals or health systems
We have declined every outreach. Logs on file.
No money from insurers or brokers
Your data is not sold. Ever. Period.
No pay-to-list for providers
Clinics cannot buy better rankings.
Independently funded since 2024
Small seed round + founder capital.
CHAPTER 05 · WHAT WE BELIEVE

Four lines we won't cross.

01

Real prices

If the clinic won’t give us a number, we don’t list them.

02

Patient-first data

Your searches are never sold. We store the minimum we need.

03

Local scope

We cover Austin deeply before we cover anywhere else shallowly.

CHAPTER 06 · QUESTIONS

What people ask us.

01Is MarketCare insurance?+
No. We are a price-transparency publisher. You pay the clinic directly, cash or card. You can still submit receipts to your insurer for out-of-network reimbursement.
02Are prices guaranteed?+
We guarantee what we verified. If a clinic charges you more than our published price for the same procedure, tell us — we will contact the clinic on your behalf within 24 hours.
03How do you make money?+
Two sources. A $9/mo patient subscription that unlocks deeper filters and alerts (free tier covers most users). And a flat monthly listing fee for clinics that want to be indexed — the fee does not buy ranking, and we publicly list every paying clinic on our methodology page.
04Why only Austin?+
Because doing it right is slow. We have 9 call agents and we call every clinic ourselves. Depth beats breadth: we would rather have every Austin price correct than half-wrong data for 40 cities.
05Can I see the raw data?+
Yes. Our methodology page lists every verified quote with its reference number, clinic, agent initials, call date, and re-verification date. Nothing is hidden.

Know before you go.

497 procedures. 115 Austin clinics. Real prices, verified by phone.

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